After doing six months of research about carbon credits, cap & trade, and various other govt. plans in circulation. We have come to realize that we have to choose a route that best suites our companies goals and focus on that one plan. We built this company as a transportation offset program. Use carbon credits to fund the growth and daily operations. Provide the service to locals for free after gatherig some information about their driving habits, and tada!
Sadly that's not the case for us with the economy tanked and funding dried up. We are forced to look at the core of our business model and evaluate it.
Q. Will people use a service that's good for the environment?
People already use Mas transit in many different cities, some cities more than others. People already take the bus, but because they have to not because they want to.
Q. Do people care if the service is good for the environment?
An overwhelming number of people are speaking with their wallets when it comes to green initiatives. Buying locally grown food, services, and products to reduce their carbon foot print.
Q. Can we overcome the stigma associated with public transport?
We will have to see! Currently our project is privately funded but as it grows in scope I am sure some federal or public money will surface. This creates hurdles from people who will be quick to judge our intensions.
Bottom line: today as well as yesterday is a struggle for us to climb our way out of the mountain of paperwork we are buried under trying to get this service out of 2 years of beta testing and onto a full scale citywide test.
- Posted using BlogPress from my iPhone. For comments or suggestions email: Q@Growverde.com
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